![]() “There’s an undeniable magic in the music an artist makes when they trust their own gut and don’t just follow the direction of others – and the same is true of making bourbon.” “Standing by your conviction isn’t always easy, but the boldest stories are told by those who trust their spirit,” Mark Watson, Marketing Director at Campari America, the spirits maker behind Wild Turkey, said in a news release. In the U.S., Wild Turkey has partnered with Austin, TX-based Americana musician Shakey Graves, who used his successful acting career as a jumping off point to pursue his dream of becoming a musician. ![]() ![]() ![]() This multi-faceted program furthers Wild Turkey’s ongoing commitment to elevating bold stories by being the bourbon behind the music and is an extension of the brand’s global campaign and platform, “Trust Your Spirit,” which features new creative starring various musical sensations from around the globe. 1 audio company responsible for putting thousands of emerging artists on the map – to continue the brand’s efforts to advance talented emerging artists, as well as those working behind the scenes, and give back to those who help shape culture in their community. This year, the brand has partnered with iHeartMedia – the No. launch of Trust Your Spirit, a 360° program designed to elevate bold voices in the music industry, spotlighting stories of community, creativity and conviction. ![]()
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